After you clearly define who you are to which markets, you have to make it happen. Without a calendar to define what, when, by who and how much, your strategy is only an idea. Resources allocated, responsibility assigned and metrics to measure success are all part of the plan.
A company’s brand is not as simple as a good logo and a catchy buy line. Brand development must start with design, speak to your culture and be carefully crafted to present the solution the market is seeking. Brands live and die by the connections they make. Does your brand connect?
You must start by defining who you are, and then you will be able to display yourself to others. Visual communication is a driver to awareness and acceptance. The consistency in presentation of identity will enjoin the enterprise to its consumer base and propel the organization to amity with the marketplace.
A simple icon can stir memory, define friendships and even elicit an emotional response. To achieve these results, your brand must be supported by all the efforts of all who know you. Have you dedicated the resources that will power your brand?
Amazing packaging will set you apart, not only on the shelf, but in all your media offering. Does your packaging define your position in the market? Great products have great packaging, shouting out your brand identity and illustrating your purpose.
Your product must be interpreted by the market to be the solution they seek. Have you studied the need? Do you know what the market demands? Through thoughtful design, your product will effortlessly manifest the solution.
Your web presence is your marketing hub. All digital contact should lead to this vehicle. All due diligence begins with a visit to your site. It can be the beginning of a fantastic business relationship or the end of an inquiry. Are you connecting when your customers are seeking your solution?
We have new ways to connect and new ways to interact. If you are not engaged, you are going to be forgotten. It is no longer the responsibility of a few in the firm, but whole communities must be engaged and encouraged. The cycle is on fast forward. Engage!
Every business needs clearly defined marketing strategy, companies cannot effectively present who they are, to the customers who need to know, what they need to know, when they need to know it. Meeting your market with the right message at the right time on the right platforms takes a well thought out strategy to deliver the results you expect.